Hi, I'm

Anant Tandon

Business Builder & General Manager  ·  Strategy · Operations · Digital · Marketing · Pricing

Versatile GM and zero-to-one business builder who has personally run every core function across two businesses launched from scratch — mobile fueling and e-mobility. Engineer by training, MBA by discipline, and an AI-native operator embedding LLMs and agentic workflows into day-to-day decision-making.

Anant Tandon

About me

I seek broad leadership mandates — GM / Business Head / Director — where range across functions is the advantage. Over 16+ years I've built platforms, P&Ls, national brands, and field networks across Reliance Industries, Hindustan Petroleum and Jio-bp. Based in Thane, Maharashtra.

What I bring

Education

Awards & Patents

Experience

Reliance BP Mobility (Jio-bp)  ·  Nov 2024 – Present

National Customer & Digital Manager — EV

Own Pricing, Marketing and Digital for the EV business on a ~₹5 Cr budget. Grew app installs 0 → 1.8 lakh (~50% of Indian EV owners) at ₹100–200 CAC; NPS 65. Launched Loyalty & Subscription driving 60% repeat rate and +17% avg monthly consumption. Operate ~6,300 charge points across ~850 sites nationally.

Digital · Pricing · Marketing · EV

Jio-bp, Mumbai  ·  Oct 2020 – Nov 2024

Unit Lead — EV Platform Services

Designed and delivered the EV charging digital platform end-to-end — architecture, billing/payments, asset management, telemetry, CRM & analytics on a monthly release cadence. Built an OCPI aggregator/roaming solution integrating 6 OEMs and 2 major B2B customers.

Platform · OCPP · OCPI · Agile

Reliance Industries, Mumbai  ·  Aug 2016 – Jun 2020

Sr Team Lead — Mobile Fuel Delivery (Zero-to-One)

Founding member of on-demand fuel delivery. Built Operations, IT, Automation, Engineering, Design and the delivery Network from scratch. Designed pilfer-proof HDPE container & seal (patent granted) and RFID/IT-interlock automation reducing shrinkage and improving SLA adherence.

Zero-to-One · Operations · Patents · Automation

Hindustan Petroleum (HPCL)  ·  Aug 2008 – Aug 2016

Dy. Manager / Operations Officer

Led terminal operations, automation and loss-control at POL terminals and depots. Built the Optimised Logistics Assistant (OLA) for tank-truck planning (patented) and a Zero-Based Budgeting allocation tool. Recognised as "Best of the Best" outstanding achiever (2011–12).

Operations · Logistics · Automation · Patents

Writing & Insights

Perspectives on e-mobility, energy, leadership and business — published on LinkedIn.

LinkedIn Post

The Death of the 'Buy Now' Button — Why Trust Beats Transactions

On why subscription and loyalty models win when brands stop selling and start earning trust.

Read on LinkedIn →

LinkedIn Post

From Petroleum to Platforms — Why the Energy Sector Must Reinvent Itself

A first-hand perspective on the tech and mindset shift required as energy companies move from atoms to bits.

Read on LinkedIn →

LinkedIn Post

Is Brand Loyalty Dead, or Is It Just Tired?

Examining how 1.8 lakh EV app installs and a 60% repeat rate challenge the "loyalty is dead" narrative.

Read on LinkedIn →

LinkedIn Post

Why Growth Is a Metamorphosis, Not Just a Metric

On building businesses from zero to one and why the transformation of people and systems matters more than the numbers.

Read on LinkedIn →

LinkedIn Post

When Leadership Becomes a Survival Sport

Lessons from leading cross-functional teams through two zero-to-one builds — and what separates leaders who thrive from those who just cope.

Read on LinkedIn →

LinkedIn Post

EV Trucks: Swap or Charge?

A practical breakdown of battery swap vs fast-charging for commercial EV fleets — duty cycles, economics and India's infrastructure reality.

Read on LinkedIn →

LinkedIn Post

Plug & Charge — The Next Leap for EV Infrastructure

Why ISO 15118 Plug & Charge will redefine the EV charging experience and what it means for network operators building at scale.

Read on LinkedIn →

LinkedIn Post

The Corporate Bestiary Vol. 2 — What Kind of Player Are You?

Part two of a satirical field guide to the archetypes you'll meet — and become — inside large organisations.

Read on LinkedIn →

LinkedIn Post

The Corporate Bestiary Vol. 1 — What Kind of Player Are You?

A satirical taxonomy of corporate characters — from the Visionary to the Blocker — and why knowing your type changes how you play.

Read on LinkedIn →

LinkedIn Post

Cracking EV Marketing in India

How performance marketing, lifecycle CRM and ₹100–200 CAC drove India's largest EV charging app to 1.8 lakh installs.

Read on LinkedIn →

Get in touch

Open to GM / Business Head / Director mandates where cross-functional range is the advantage.

Thane, Maharashtra